December 2, 2016 / como / 0 Comments
Art is an extremely private experience, yet, it is meant to be shared with the public. Society, as a whole, examines the art produced and has the right to approve, disapprove, acknowledge, ignore, praise and abuse it. The public or society has not remained constant over the years. In the time of the Renaissance, for example, only a select few were “society.” They commissioned art, were patrons of the arts and their artists. Today, almost anyone can share in the experience of art. They can attempt to create, view and act as a critic.
Does art make the world a better place, or is it quite useless? This is a very ancient riddle, and no one has solved it yet. A similar question – has art truly had any impact upon society? Has it fashioned or molded minds? Has it shaped opinions and altered how people feel or think? Is it practicable in or relevant to society and its individuals’ daily lives?
Art reflects life. It is a portrait of history, whether it is history of the current moment or an event in the past or something of the imagination. Art has captured an event, clarifying its existence and representation to society. The portraits of the French Revolution by David, Benjamin West’s portrayal of the death of General Wolfe and Poussin’s recreation of the Rape of the Sabine Women all strive to provide a version of historical events. Society, in turn, can accept or reject these portrayals of true events. Sometimes, as in the case of Goya’s depiction of the French behavior during their conquest of Spain, art inspires a deep hatred of a certain nationality.
Art encapsulate a country’s culture during that time period. Rembrandt, Rousseau, Monet, Hogarth, Whistler, Jan Steen, Frans Hal and Breughel depict for their generation the world as they see it. They affect future society by providing concise, if sometimes imaginative, depictions of daily life. Brughel the Elder paints peasants, Jean Baptiste depicts lower-class life and Daumier’s subjects in “The Third Class Carriage” are not the
lofty work of Gainsborough. The wit and graphicness of Hogarth in “The Rake’s Progress” or the imposing work of Thomas Eakins’ “The Gross Clinic” provide historians with clues and pictures to a vastly different way of life. Jan Steen’s “The Eve of St. Nicholas” provides a way to uncover how people spent Christmas in the early 17th century in the Netherlands.
Art has encouraged feelings of patriotism and national pride. Goya’s, “The Third of May, 1808,” the Americans portrayal of their revolution and countless other artists across the centuries have provided an impact extending beyond the work. Depictions of Washington crossing the Delaware, and portraits of battlefields, at home and abroad, are scenes that inspire society. These works also remind the public of their past, what has been sacrificed or accomplished and what they can aspire to in the present or future.
Artwork has also provided clues to lives long over and species since disappeared. Holstein provides us with portraits of people long dead e.g. Henry VIII, Erasmus of Rotterdam, as Rubens does with his painting of Marie de’ Medici. Goya’s masterful and psychologically rich work “The Family of Charles IV” lays bare the natures and relationships of this royal family for all of society to view. Art has also provided examples of garden styles, structures to be imitated and fashions to follow.
Artwork has allowed us to glimpse lives and lifestyles. At one time, dressmakers in the colonies used the artwork found in magazines and depicted in reproductions of paintings to create the latest in fashionable clothing. Art shaped a fashionable society where none had existed before. It allowed the Americans to be as up-to-date as their European counterparts. In the same manner, George Caleb Bingham with his painting “Fur Traders on the Mississippi” allowed Europeans a glimpse of another life. The art works by the Jewish artists trapped in the concentration camps of World War II preserve for all time the horrors of war and the inhumanity inflicted by one race upon another. Art has also been a medium to help spread a culture. Art of propaganda during war is a classic example. Posters urge people to support their troops. Marketing ploys ask consumers to buy locally or purchase a specific product. Pop art is probably one of the most influential societal tools of the modern and post-modern age. The best possible example is Any Warhol. His Campbell Soup Cans are now icons.
Art has stirred the imagination of all nations from the earliest time. It has helped roused patriotic fervor, brought new ideas and culture to light, raised questions and rewritten or reinterpreted historical events. Art has provided clues to the past and advanced questions about the future. Its impact continues to be felt emotionally. For, above all, art touches us beyond the intellect, reaching down into society’s emotional core. In the end, the greatest impact of art is its ability to provide us with the truth about the world seen through the eye of an artist.
November 27, 2016 / como / 0 Comments
To make nay website successful it is imperative that certain step are followed otherwise, it is possible that your website becomes lost in the sea of websites available nowadays. Web design, web development, digital marketing and Search engine optimization are the steps needed.
Web Design Kansas City refers to coming up with a great website that looks professional and is coded to perfection. In addition professional website templates which are semi-finished, pre designed web pages can be used to create and host websites in less time. They are coded and have everything from graphics to logos and can be personalized if required to add new pictures, content etc.
Some of the main elements that Web design Kansas City include in the template are
1.Links
2.Page content
3.Page titles/header/footer and tags
4.Company Logo, images etc
The second step is web development. Web development Kansas City ranges from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, and social network services. A list of tasks to which web development commonly refers to, may include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Among web professionals, “web development” usually refers to the main non-design aspects of building web sites: writing mark-up and coding. Most recently Web development has come to mean the creation of content management systems or CMS.
Digital Marketing is then what makes your website known to prospective clients and increases traffic to your website. Digital marketing Kansas City refers to the strategies used in promoting a website or your company on-line using tactics and strategies that will bring more traffic to a website. These tactics refer to social media marketing, content marketing, bulk SMS marketing and others. Digital Marketing Kansas City aims to:
Deliver Leads and Sales
Convert Traffic into Customers
Strategize User Experience
Create Mobile and e-Commerce.
Finally, search engine optimization Kansas City makes a website stand out on search engines like Google and ensures that a website is launched and remains high up in the rankings and does not spiral down the list every time a new algorithmic update is initiated by search engines such as Google.
Search engine optimization Kansas City refers to strategies used to bring a website ti the top of the lists.
These strategies include:
Article Submission
Blog comment submission:
Blog Posting
Blog Writing
Classifieds Submission
Directory Submission
Group Submission
Press Release Submission
Search Engine Submission
Social Bookmarking
As well as:
Content Based SEO Services
Content Writing
Inner Page SEO
Website Optimization Services
Keyword Research Service
Reputation Management
Video Services
November 24, 2016 / como / 0 Comments
Are you looking to start a social media marketing venture? Not so fast! There’s a lot of things you need to keep in mind to make sure that your plan is a success. Read on for some tips and tricks for getting the most out of social media marketing.
Remember to speak to your potential customers as people. You may run a business or corporation; however, this does not mean you need to speak like one. Trust is built from personal relationships. If your potentials see you as a person who cares about their needs and how your product meets them, it will go a long way in establishing this trust.
Create an open forum in which you allow customers to be part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the “blueprint”, and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.
Be sure that you are updating your social network site frequently. Most social network users expect updates as often as possible, and if you do not provide them with it, you could give yourself a bad name and lose many customers. Do your best to update several times a week.
To create social media content that really markets you covertly, come up with lists. Compose a list of the top fifty weird but true facts about your product, widget or niche. Top number lists seem a little boring to some, but they do tend to get quietly passed around the internet, providing a wonderful opportunity for your brand to get exposure.
Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.
Even if social media networking has changed communication for all of us, you must always maintain a professional attitude. Maintain a professional tone in your posts, profile and any other correspondence. Avoid responding to negative or argumentative posts and delete posts and comments you find offensive. Even personal social networking sites can create professional problems if you post something too personal, opinionated or offensive.
As you can see, social media marketing can be a great way to make more money and draw in new customers for your business. Keep the advice you’ve read here, in mind, to help you expand your social media marketing ventures and come out with a successful business plan.
November 22, 2016 / como / 0 Comments
Online Marketing is a vast arena with a plethora of Online Marketing Solutions providers and big promises. Being in the field of web design and online marketing, weve come across so many (friends and peers) whove asked us how they can see through the hyperbole and clearly identify a good online marketing company.
Successful online marketing is a complex discipline that involves embracing consistent change, related to new trends appearing almost on a daily basis, especially in the field of search marketing. A lot of companies claim to “specialise” in online marketing, but sadly very few of them are equipped to back those promises. Becoming complacent when no ones watching and lacking all-round expertise are common diseases that possess this industry.
A good online marketing agency is one that specialises in your respective industry, possesses expertise in all aspects of marketing and performs with competence when no ones (clients) watching. Here are 7 effective tips that you can follow when selecting an online marketing company to bump up your bottom-line!
1.Pick a company that has a proven track record in marketing companies that are similar to yours. Also keep in mind that its a common occurrence for online marketing companies to lose focus and compromise on quality when they grow in size. When you make your pick, make sure they are large enough to take care of all your needs, but not too large that you become a simple statistic or “one of many” clients.
2.See if the shortlisted company will do a free analysis of your current website. Are they willing to travel to your office and explain to you, in detail, how they can help you. An online marketing company thats willing to commit time and other resources towards enlightening you before you even having signed up with them, will be more passionate about getting you the best possible results.
3.Avoid web designers and general marketing companies as they do not possess the required skill set thats needed to give you that upper hand in online marketing or search engine optimisation.
4.If the promise of great results seems too good to be true, it probably is! Avoid companies that are very pushy and boastful. They are usually bad news. Also if a company promises overnight number 1 rankings on Google, they are lying. Only Google can make that promise.
5.Speak to the account manager of the company and have an in-depth interview with him/her on the competencies of the team. Some companies will “wow” you with one expert, and youll be shocked to find out that the rest of the team cannot deliver on his/her promises! Also find out how accessible the companys management is, in the event of any trouble.
6.Do not overlook references. Find out what companies your online marketing company has worked with and what solutions theyve provided (i.e. online marketing, search engine optimisation, pay per click marketing, link building etc.). Then contact them and find out how their overall experience was and whether they got the results that they expected.
7.Ensure that the company you select has a solid contact point with whom you can stay in touch constantly to see how the work is progressing. A good online marketing company will take pleasure in ensuring that you are continuously educated on the work they are doing for you. In short, they will not keep you in the dark! Also, it doesnt hurt to ask them how they are different from other similar service providers.
These tips will help you a great deal when it comes to making that difficult decision on which online marketing company to go with. Let us know how it works out as wed love to hear from you!
November 20, 2016 / como / 0 Comments
What was the last marketing piece that blew your mind?
Why companies need to work on overcoming media clutter . . .
Advertising is no longer the novelty it once was and has become so commonplace today that most of us barely notice it. Indeed, marketing clutter surrounds us in our daily lives through television, radio, newspapers, internet, billboards, and even your coffee cup! With such fragmentation of the media it is but natural that only outstanding advertisements catch the viewer’s attention and live on in human memory.
Likewise, ads too have changed. Gone are the days of mere showcasing of the product. Ads today have taken on an emotional hue and products have developed character to become brands. To stand out ads need to connect with the consumer in more than a sales-pitch manner. Aspirational marketing draws on people’s deep-seated dreams making them desire things that they do not truly need. Some emotional advertising even draws on negative cues such as fear or insecurity (eg insurance products) to earn sales revenue.
Advertising designing too has advanced greatly. Simple black and white images have been replaced by hi-fi graphic designs that jump out at you as you walk past. Images have always been a great way to grab audience attention as they say much more than words in a limited time. Some advertisers get carried away and plaster their ad space with words and images to get the most out of the media space they’ve paid for. Quite often, print ads with a lot of white space actually attract more eyeballs.
But the real problem behind ad clutter lies in the proliferation of brands in a booming economy. When people have a choice between 500 different toothpastes, marketing seems like the only way to be the preferred brand. While every company worth its salt seeks to be on every media platform possible, media space costs spiral and so do the costs of the products themselves, leading to a vicious cycle.
So what is the solution to such an obvious problem? The way to overcome marketing clutter is to constantly innovate. Once there is a breakthrough, chances are the new medium will be exploited untill it becomes monotonous to the audience in a very short span of time. In such a scenario, new innovations in terms of creative ideas, media, and message delivery are constantly required to keep the audience engaged.
Some of the greatest breakthroughs in marketing have been thanks to the internet. Social media marketing, pay per click advertising, search engine optimization, have all revolutionized the way companies spend their marketing budgets and given the smaller business a chance against the heavyweights.
The other surefire way to engage the audience today is through interactive advertising. Anything that gets the viewer to do more than passively look at a picture or watch a TV commercial is more likely to make a mark due to the levels of engagement it demands.
With a daily increase in products and brands, advertising clutter is likely to continue. In this media jungle, only the most creative or those with the deepest pockets will ultimately survive.